When djrobblog started in January 2015, no one could have predicted that nearly four years later the continent that would generate the second-largest readership of the music blog would be… Africa.
From its humble beginning, the bulk of djrobblog’s readership has been in the United States – and by extension North America. However, since late 2016 and powered primarily through sponsored Facebook boosts, the blog began to catch on in places like Nigeria, Kenya, Ghana, South Africa, Sierra Leone, Senegal and other African countries with large English-speaking populations.
Nigeria in particular has been very supportive, with over 100,000 of djrobblog’s nearly 600,000 registered clicks since it began in January 2015, according to the blog’s WordPress stat tracker. And most of those 100,000 Nigerian reads have occurred in just the past two years, including 83,000 this year – as shown in the above graph. Kenya is second with just over 30,000, with South Africa trailing at about 28,000 clicks since 2016.
As far as continents go, North America still leads with about 284,000 registered clicks, followed by Africa with about 180,000, and Europe placing third (led by the U.K. with about 50,000 clicks).
The subject that has garnered the most attention from the Mother Continent is American hip-hop. Nigerians in particular are passionate about hip-hop, demonstrating the worldwide reach and influence of popular artists like Kendrick Lamar, Eminem, Drake, J. Cole, Jay-Z, Kanye West and others.
However, the article that has generated the single-most interest – surprisingly – is a non-hip-hop one: the tribute to Joe Jackson, the patriarch of the world-famous Jackson family who passed away this past June. The djrobblog memorial to him has registered nearly 90,000 Facebook clicks (with 45,000 reads on the blog’s stat tracker) since June, with almost all of them coming from Nigeria and Kenya. By contrast, fewer than 500 people clicked the article here in the United States. The Joe Jackson article has been shared 1200 times on FB, with over 1100 comments generated.
The heavy interest in the Jacksons of course extends to the late King of Pop, Michael, whose twin 35th-anniversary articles for “Billie Jean” and “Beat It” each garnered over 20,000 clicks in Africa.
Djrobblog wants its readers in Nigeria, Kenya and other countries in the motherland to know that your support is truly appreciated. We wouldn’t be able to continue without your clicks and I plan to keep the articles coming as long as you keep reading.
To all our readers everywhere, I humbly thank you from the depths of my soul for your continued support of this still-growing music blog.